Modest fashion,
without the markup.
Beautiful, everyday abayas, hijabs and pashminas at prices that actually make sense. Every piece £45 or under.
An everyday wardrobe
New this week
Considered, quietly priced
£45 ceiling
Permanent. No item, no day, no exception.
Now based in the UAE
All orders ship from the UAE. UAE delivery available across the Emirates.
7 day dispatch
Every order ships from the UAE within 7 days. Holiday abayas delivered to your door.
14-day returns
Unworn, with tags. UK returns are simple.
Affordable doesn't mean
lesser.
We make modesty accessible. Every fabric, every stitch, every drape is chosen with the same care you'd expect at three times the price, because looking and feeling beautiful in modest fashion shouldn't be a luxury reserved for a few.
a margin you can't afford.
Read the promise
Modesty should be
within reach.
Sumayah was built on a simple idea, that beautiful modest fashion shouldn't cost a fortune. We make abayas, hijabs and pashminas that feel considered and look refined, without the inflated price tags you see elsewhere.
Every piece is £45 or under. Always. Whether you're picking up your first abaya or rebuilding your wardrobe, we want it to feel easy, honest and genuinely affordable.
We're now based in the UAE and ship every order from here. UAE delivery is available across the Emirates — your holiday abayas, delivered to your door.
As seen on TikTok
Questions, answered
Is everything really £45 or under?
Yes, every piece on Sumayah is priced at £45 or under, every day. Sale items go even lower. There is no item on the site over £45, ever.
Where do you ship from?
We're now based in the UAE and every order is picked, packed and shipped from here. Nothing is dispatched from the UK.
Do you deliver in the UAE?
Yes — UAE delivery is available across the Emirates. Perfect for your holiday abayas, delivered straight to your door.
How long until my order is dispatched?
All orders have a 7 day dispatch time as they ship from the UAE.
What is your returns policy?
We offer refunds within 14 days on unworn items with tags and original packaging. Sale and made-to-measure pieces are final sale.
How do I find my size?
Sumayah abayas are sized by your height in feet and inches. See our size guide for the full chart.
Do you ship internationally?
Yes, we ship across the globe. You can select your destination at checkout.