Our Story

SUMAYAH is a modest-fashion brand started by Sumayah Saadi. The idea was simple: beautiful modest fashion should not cost a fortune.

We make modest abayas, pashminas and kimonos. Every piece is £45 or under. Always. That ceiling is the shop, not a sale.

The named abaya on the site now is Neha — a closed handwork beaded abaya. What’s in stock is what you can buy.

From the Gulf to your wardrobe: orders dispatch from the UAE. UK returns are 14 days, unworn, with tags.

Modesty should be within reach. That is the whole point.